Why Should Packaging Be Sustainable?

Eco-friendly packaging, also known as green packaging or sustainable packaging, uses materials and manufacturing techniques to minimise energy usage and reduce the harmful impact on the environment.

Sustainable packaging is manufactured using biobased, biodegradable, or recyclable materials in order to minimise the use of new resources and reduce the volume of carbon emissions being released into the atmosphere.

Besides the obvious one: that it's better for the environment – there are many benefits of shifting to sustainable packaging options. The benefits of switching to sustainable or green packaging solutions include:

• Reducing the amount of product package waste

• Endorsing the use of renewable / reusable materials

• Cutting back on packaging-related costs

• Eliminating the use of toxic materials in the production of packaging

• Decreasing your carbon footprint

• Improving overall brand image which in turn increases your fan base

It's a common misconception that shifting to a more eco-friendly option means you skimp on quality, when in fact, green packaging is often more durable.