Views: 20 Author: Site Editor Publish Time: 2022-03-11 Origin: Site
Packaging design is difficult to be liked by the public. The ideal packaging communicates the brand's thinking and philosophy to customers before they even start looking at the product. Like movie posters, there are subtle hints and almost unconscious expectations in color choices and layouts.
Most people prefer the middle ground of packaging design because it feels comfortable, normal and easy to use. Minimalist design stimulates our emotions and makes us feel that the product is different from the standard, which is why it is a popular part of today’s design trends.
What is minimalism?
Minimalism makes you happy with less. Not including more than necessary information in product design is an aesthetic. It usually contains small letters, no icons other than the company logo, and only one color.
Minimalist design calls for simplicity. Often prefer white and some shades of grey to the bolder contrast of black and white, although you may see subtle embossing or texture.
Many products target a minimalist design because it helps them stand out on crowded shelves, where each product competes for the buyer’s attention.
Things are constantly evolving as society moves between trends, so there are always new ideas and concepts to explore in product and packaging design.
